Want to reach more local leads, increase foot traffic, and boost conversions for your business? If so, Google Local Services ads are a great investment — and Traffic Valley makes the ad management process easy. Give us a call at 123-456-7890, or keep reading to learn more.
Here’s a breakdown of what’s included in our ad management plans.
By 2020, voice searches will account for more than half of all online searches.
As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.
At Traffic Valley, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. So, you won’t have to worry about missing out on qualified leads and revenue.
Our paid ad specialists will work with you to maximize your ad spend and reach your unique business goals.
We want to make the ad process as stress-free as possible, so we do the heavy lifting to ensure you get the highest ROI. With Traffic Valley as your Google Local Services ad partner, you can rest easy — you’ll never need to worry about exceeding your campaign budget.
Ad management plans from Traffic Valley include review solicitation through the Google Local Services platform.
A whopping 88% of people trust reviews from consumers as much as they do recommendations from friends and family members. Reviews are crucial for increasing foot traffic to your local business — and Traffic Valley will help provide the social proof you need to boost leads and revenue.
We also offer custom ad reporting, so you’ll always know exactly where your money goes.
In addition, we’ll outline and implement needed tweaks to your ad campaigns to drive even better results. Our basic plans include monthly reporting, and you can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates.
Traffic Valley has 20+ years of experience driving results for clients.
When you work with us, you’ll have access to a local marketing expert, dedicated to the success of your ad campaigns. Powered by our industry-leading expertise, our ad management services help you drive relevant leads, conversions, and revenue for your local business.
Our ad management solutions feature advanced geographic targeting to help you reach ideal customers.
Easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you maximize your ad budget and connect with the most valuable customers near you.
Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.
When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.
People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.
It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.
These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.
Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.
If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.
One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.
To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.
So, what exactly is the Google Guarantee?
If people aren’t satisfied with the quality of a company’s work, Google will refund those customers the amount paid for the jobs booked through their ads. This amount caps at $2000. Google can use the job invoice to properly reimburse customers who booked a company that provided them with poor services.
This coverage does not include future projects, damages to property, dissatisfaction with price or the provider responsiveness, or cancellations. The coverage is solely for the quality of the project and not the company. Customers have to submit their claims within 20 days of the project completion to be considered.
If you are a company that already provides quality service, you won’t need to worry about claims as much. The badge will serve as a trust signal to your audience. They will feel more comfortable booking your company because Google is backing you if anything goes wrong.