Local SEO is suitable for all sizes of businesses. Whether you are a freelancer or a large international, it does not matter. You often have a physical location (shop / office), but that does not always have to be the case. Most importantly, however, your customers are looking for products or services close to where they are currently going. This could be a restaurant in a city they are visiting for the first time or a window cleaner if you have just moved.
There are fewer providers at the local level. This means that you are less affected by competition compared to, for example, the national or international level. Local SEO means that you can gain a good position in Google faster. We are happy to show you how we approach this.
Many products and services are purchased locally. The chance that someone from the region will buy something from you is greater because of the distance. For example, if you want to buy a flower, you are not going to drive 80 km. You prefer to do this in the neighborhood.
The vast majority of the search behavior is locally oriented. But how do you ensure that you emerge when they are looking for the products and / or services you offer? We are happy to explain how we handle this.
Young and old, everyone is looking for information, articles, services and whatever you can think of. We are online everywhere. It doesn't matter whether you are on the other side of the world or in another city, a nice restaurant can be found online in no time.
This is the most important factor, as a search engine wants to return the most relevant answer in the results displayed. A result is only relevant if it matches what someone is looking for.
A search engine also takes the distance into account. The algorithm includes the distance between the location of the searcher and the local company. If you search via mobile, the location is not always correct, a search engine then looks at the location of your IP address for an indication.
How well known is your company? The better known and clearer Google can recognize your business as local and relevant, the better you will be reflected in the local results. The combination of factors ultimately determines how you will appear in the local results.
We often know very well what we want and therefore search more and more specifically and preferably in the neighborhood. We are certainly locally action-oriented. Whether we want to buy something in a foreign city or whether we need to have a small repair done. Local results increasingly count.
Local SEO (Search Engine Optimization) is part of search engine optimization and focuses on searches that are performed in a specific region.
A local SEO strategy consists of several parts.
With these actions it is possible to create the basis for a better local search result in Google. In addition, local SEO is not only about findability within the Google search engine, but also how visible your company is in Google Maps.
An SEO partner will help you to grow your revenue without increasing the investments. Thus, you can scale your business by increasing the output of your company without increasing the inputs. Using white label SEO service, you can boost your client number. The SEO reseller hep you in handling the work more efficiently even when the workload is high. The management in our white label SEO service is highly professional and as per your need.
Many types of businesses depend mainly on local customers. Think for example of the hairdresser, dentist, restaurants, schools and pet stores. But also people who, for example, are looking for a coach or lawyer sometimes find it nice to choose a local company. Local SEO is important for the following reasons:
When your website is on a particular topic, it has to compete with the other websites on the same topic. Take a restaurant’s website, for example. A website in Google is not easy to find via the keyword “restaurant”. There are more than 2 billion results for this keyword. If you use a local search, for example “restaurant Melbourne”, far fewer results will appear. The ability to score high for this local search is therefore much easier than for a general search.
Due to the increasing use of mobile internet (via smartphones), search behavior via Google has changed considerably. For example, on the way there is searched for restaurants in the area. Often a restaurant is then chosen based on the reviews present within the Google business page. You understand that it is therefore very important that your company or website can be found in a specific location. This applies not only to restaurants, but also other local businesses that are picked on the go or on the couch.
Is everyone always looking for a keyword in combination with a city name? Not necessarily, but Google knows where the user is located in more than 90% of the searches. So a search for “restaurant” through Google Search or Google Maps will show results for nearby restaurants. Google knows how to “optimize” the search result based on your location.
Structured what? Structured data is data that is placed in the source code of your website in a certain format. This data can be read and assessed by the Google Bot and others.
Content creation is still the best method for better findability. Optimize your (new) texts for your location, among other things. That does not mean that you now have to add the city name everywhere. Your information should still appear “natural”. The following types of content are ideal for “processing” the place name:
You have certainly heard this tip before, but we do not mean the 1000 start pages where you can register your website. Creating Business citations and web2.0 profiles can help to get the relevancy both from a niche perspective as well as Geo perspective.
Because the location of people is increasingly known via the smartphone, it is easier for Google to determine where someone is. People searching for businesses and places near their location will now see results that are “ physically ” close to them. These results are displayed in Google Maps and Google Search.
The results that appear in Google Search are referred to as the local 3-pack. The local 3-pack shows the three most relevant search results near the visitor in an overview. The local 3 pack is the successor to the local 7 pack. In the past, 7 local search results were displayed. Google has now adjusted this to 3.
For example, if you search for ‘online marketing agency Melbourne’, Google will show the 3 most relevant local results under the folder. To appear in this overview, you must register your company in Google My Business.
To make you easy to find locally, we work according to a proven approach. Our SEO strategy optimizes all priorities for local findability. We look at the optimizable content of your website, we call this On-Page optimization. Here we optimize the content, images, internal link structure, titles with local keywords of the website pages and the metadata.
We take care of your entire business listing on Google and organize it optimally. This is essential to be locally visible to people and businesses in the neighborhood. This ensures that customers can find you and have all the important information about your company. Today, 85% of mobile users search online for local nearby businesses, such as restaurants, hairdressers, transportation companies and more.
Manage and optimize the information that visitors see on Google when they search for your product or service. Entrepreneurs who claim their business on Google my business are twice as likely to be considered reliable.
With insights you can see how (potential) customers search for your company and where they come from. You can then adjust your SEO optimization to make optimal use of it.
An important part of Google my business are customer reviews. This contributes significantly in converting visitors to customers. Post images and posts of your company and show what your company is up to. This accounts for over 40% of directions requests and over 35% more website visitors.
No doubt that you’ve done a search and come across Google Maps search results. Google is the first to show 3 local companies that match the search. This is also referred to as the Google 3 pack.
You will understand that these local businesses get the most traffic. Simply because they are in the first 3 local search results. With local SEO we ensure that you get a top position in this 3-pack.
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