Let’s have a look at how we helped the Finance sector develop an almost brand new site from 44 keywords to 6986. This number indicates a growth of 15,777%!
This is a significant increase in traffic for a website that provides financial services. You can observe consistent growth for the past eleven months, and there’s even more activity lately.
In just over five months, the monthly organic traffic increased by 13076%, from 30 to 3953.
Start date: 31 August 2021
Date of Analysis: 16 February 2022
Let’s take a deeper look at our client’s financial service website first. We will go through the full SEO strategy later on. However, let’s take a closer look at our client’s financial service website in more detail.
In August 2021, an Australian financial firm contacted us. They barely had any presence and wanted to rank for new keywords, improve their rankings and presence in the major search engines in order to attract more visitors. When they hired us for SEO services, they had organic traffic of just 44 from the primary search engines (numbers taken from Google Analytics).
The business in which they are, is a competitive market since other Companies are providing services and seeking to rank in cities where they may not be physically located. It was critical for our clients to establish a good equilibrium of relevant high-quality links, as well as create new ones through SEO-optimized content.
To begin, we investigated the state of the Financial Website using several Ahrefs features, including the following:
We next utilized this data to create an individual SEO strategy.
Keyword research provides you with specific search data that can assist you in answering the following questions:
We began by selecting all of the possible keywords to get us started, then determined whether the chosen potential keywords are a good fit for our SEO approach. We did this by looking at the Keyword Difficulty and Search Volume of each keyword. After that, we looked at a large number of keywords to determine which low-hanging fruits as well as related terms we might rank for. All of this is done while keeping in mind the potential traffic for the terms we’ve identified.
Tools used for Keyword Research: Ahrefs, Semrush.
The Google Search Console is the most effective tool for resolving any “technical issues.” Furthermore, it provides a comprehensive view of your website’s performance in organic search. Google Search Console will offer you the opportunity to examine your organic SEO statistics. This also allows us to keep track of any technical concerns that might be preventing or hindering higher positions.
Furthermore, we consistently examined queries that the website was getting on google for various pages and added those queries to the respective pages where ever it was required. The query was added in a way that it looked natural.
This process involves checking your website for any technical or other issues that could be preventing it from ranking better. This includes looking at your HTML/SEO title tags, meta descriptions, headings, internal links and other individual components of the website’s structure.
Benefits of Technical Crawl Auditing:
Tools used for Technical SEO Audit: Google Analytics, Google Search Console, Screaming Frog and Ahrefs.
On-page factors are important elements of a webpage that influence search engine ranking. They influence rankings and have a big impact on user experience.
It tells Google:
On-page SEO is quick to implement and within your direct control. Compared to off-page efforts such as link building which take months or years to execute and come with a lot of moving variables.
The thing we kept in mind while doing the on-page optimization:
We made sure the title is wrapped in an H1 tag. Google views the H1 tag as your post headline and helps bots quickly understand the topic of your post. We included semantic and secondary keyword variations in H2 and H3 tags spread across the page.
Linking out to related content is a relevancy signal Google. It can signal to Google that your content is a hub of quality information related to a given topic. Adding links to quality external resources of specific topics in your article is also a great way to improve the user experience.
Tools used for On-Page Optimization: Ahrefs, Semrush.
Daily Rank Checking:
With the help of daily ranking, we can see which keywords have been achieving good rankings. This becomes an important factor in deciding what to focus on next for keyword research and marketing campaigns because it gives us more insight into where our efforts should be directed at any given time.
Benefits of Daily Rank Checking:
Tools used for Daily Rank Checking: Ahrefs, SERPROBOT
In today’s SEO, schema markup has played a significant role in the progress. The days of schema markup being viewed only as structured data for a website are long gone. Today, Google has hinted that schema markup may be used in its ranking algorithm, which is why it is now regarded as a critical component in a website’s visibility. The markup informs search engines about the content on your page, allowing them to improve your site’s ranking and domain authority.
Benefits of Schema Markup:
The goal of an SEO competitive analysis is to study the links, keywords, material, and more of your competition in order to reverse engineer the most effective elements of their tactics into your own. Competitive analysis (also known as SEO competitor research) is a powerful research method for improving rankings, generating traffic, and converting visitors. Its secret sauce lies in identifying SEO possibilities you didn’t know existed.
Tools used for Competitor Analysis: Audiit.io, Ahrefs, Semrush.
The link building process is a critical part of SEO. It’s often the difference between a high-ranking page and a low-ranking page. The first step in the link-building process is to identify relevant links that will send traffic to your website, as well as those that will build your brand authority. Sometimes this involves reaching out to other websites for potential partnerships or endorsements from influencers. Other times it involves identifying places where you can acquire relevant, high-quality links from industry leaders and reputable sources.
1. Links help in gaining trust.
2. Link building led to higher site metrics and SEO scores.
Our clients traffic value went from $227 to $15,346.
That is an increase of 6,660%.
According to this, our customer has definitely recovered all the money that he spent on our SEO Services. You can see the continual rise in statistics.
We continue to investigate and perfect the current SEO approach in order to get the most return on investment for our clients. We must keep tweaking our SEO strategy in order to guarantee that websites are found for the keywords customers want (while also optimizing existing ones as they appear). When you combine this strategy with on-page optimization, link building, and an active social media presence, your website will perform better than ever.
