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Revamp Your Strategy for Google Business Profile Optimization

Still Focused on Lead Generation? It’s alright, many in your industry probably are as well – which presents a prime opportunity for you to get ahead. Businesses engage Traffic Valley for the strategic enhancement of their Google Business Profile to drive actual revenue, not merely clicks or inquiries.

We position ourselves as more than just a 'GBP management' service

Why Choose Traffic Valley for Managing Your Google Business Profile? Here are three key reasons

Focus on Real Business Outcomes

Many focus on surface-level metrics such as clicks or leads in their Google Business Profile management, but not all ‘conversions’ hold the same value.

At Traffic Valley, our ‘revenue-driven optimization’ approach revolutionizes how you manage your profile. We prioritize metrics that truly impact your bottom line — like high-quality leads, sales potential, and tangible revenue achievements

Overcome Growth Stagnation

Struggling to expand your Google Business Profile’s reach without compromising effectiveness? Allow us to unlock the solution.

We’ve aided countless brands in amplifying their profile engagement by 5-15X, all the while preserving or enhancing crucial profitability indicators such as cost-per-lead or cost-per-acquisition

Add a Dedicated Expansion Team

It’s like they’re part of our team.’ It might sound cliché, but it’s the top feedback we receive from those we work with.

Secure a Google Business Profile collaborator who shares ownership of your key performance indicators. Choose a partner committed to actively shaping and implementing your strategy, delivering solid business outcomes that you’ll be eager to present to your CEO—and the data to back it up

Designed for Your Business Needs

B2Bs

We go beyond merely populating your CRM with casual browsers. We aim to schedule high-intent consultations on your sales team’s agenda, leading to a solid pipeline directly attributed to marketing efforts and resulting in successful sales closures.

Before Traffic Valley, I can't recall a single instance in my entire career where I've been in a meeting with a sales leader who was genuinely ecstatic, exclaiming, 'Absolutely fantastic! These leads are incredible

High-ticket B2Cs

Optimize your Google Business Profile to engage more potential customers directly with your sales team. This is particularly effective for high-value transactions requiring thoughtful consideration and extended decision-making processes, especially in tightly regulated sectors such as real estate, employment, and finance

We sought a partner to enhance our website's analytics. Our collaboration with Traffic Valley has been highly positive. Since engaging with them, we've witnessed a direct boost in revenue. The concrete outcome is a noticeable rise in earnings, traceable back to proposals from leads generated through the website

Our Three-Step Google Business Profile Optimization Process

We meticulously review your existing Google Business Profile strategies to pinpoint areas of wasted effort and reallocate resources more effectively.

After identifying and removing inefficiencies, we take a holistic view, assessing these vital but often neglected 11 aspects of your profile. Understanding the current status of these elements clearly indicates the way forward for both immediate and long-term improvements:

  • Engagement Tracking
  • Irrelevant search queries
  • Profile Completeness
  • Content Relevance
  • Engagement Rates
  • Feature Utilization (e.g., Posts, Q&A)
  • Conversion Rate Optimization for Customer Actions
  • Visibility in Local Searches
  • Budget Allocation for Promoted Posts or Ads
  • Device and Platform Analysis
  • Local vs. Wider Audience Reach
With the groundwork laid, we proceed with the implementation of straightforward improvements and strategically plan for longer-term enhancements. This includes a rigorous focus on optimizing all aspects of your Google Business Profile, from customer engagement tactics to the quality of your content and landing pages, and ensuring accurate tracking to measure success. We then continuously refine our approach to foster ongoing growth in performance. As your profile strengthens, we’re ready to scale your visibility, helping you gain a larger market share profitably.

Our Google Business Profile Optimization Success Stories

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Getting Started: Your First Steps

In a 30-minute consultation, utilizing your own data, we will:

  • Provide a complimentary assessment of your SEO performance
  • Pinpoint the top 20% of SEO actions that will yield the most substantial outcomes for your business
  • Clearly determine our potential to enhance your SEO results significantly

Should your website outperform our benchmarks, we’ll extend our congratulations. Otherwise, we’ll explore what the next steps entail.

The Results Are Undeniable

Our enhancements to landing pages, in-depth analysis of relevant search terms, and deep dives into audience behaviors yielded significant outcomes swiftly:

  • Conversions attributed to Google Business Profile interactions soared by 149.52%
  • The cost associated with each conversion through Google Business Profile inquiries decreased by 49.95%
  • Monthly leads surged from 33 to over 300
  • The expense per lead dramatically fell from $2,000 to just $70

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